Effective communication of benefits to employees is critical if the employer’s goal is to maximize the impact and usage of their employee benefit program.
Crucial to developing a successful strategy begins with an awareness that today’s workforce is comprised of no less than four generations, often with many employees working from home, in the field or from distant offices and all with varying comfort and familiarity with benefits and technology, utilizing multiple media formats to communicate with management and other intra-office personnel. As a result, it is important that any communication is designed with content and a format(s) that enables everyone to receive, read and understand the message being presented.
Admittedly, some personnel will prefer a paper guide or an office poster to obtain this information, while others will only open emails or utilize other technology like benefit administration platforms, for instance. The best method of communication for a particular business will vary, based on the capabilities, style and interests of their employees. There is no one-size-fits-all solution.
For this reason, it is important that those responsible understand their company’s worksite demographics and stay on top of the latest trends and developments in benefits, technology and communication methods to ensure that employees are fully aware of all aspects of their company’s benefit program. By doing so, employers will enable their staff to make sound benefit decisions and by having an engaged workforce, the employer will more effectively maximize the return on their employee benefit investment.
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